SPONSORS
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KOMBUCHA
콤부차
$8Products₩9,500제품Q: What kind of tools does the Secret Societies system offer to small businesses?-
Secret Societies는 사업자에게 어떤 종류의 서비스를 제공합니까?
A: While the physical vending carts offer infrastructure for the small business to make the transaction with their clientele, the digital application can offer many analytical statistics with which small businesses can make key decisions. In this case, the supply and demand data of the Kombucha product on the application will influence the making of a local beverage Secret Societies shop.-
자판기 카트는 사업자가 고객과 거래할 수 있는 인프라를 제공하고 디지털 어플리케이션은 사업자가 사업 운영에 용이한 결정을 내릴 수 있게 통계분석 자료를 제공합니다. 예를들어, 지역의 Kombucha 제품의 공급 및 수요 정보는 Secret Societies 음료 자판기 카트가 들어서데 중요한 영향을 미칩니다.KOMBUCHA
콤부차
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GRANDPA’S
스케이트보드 가게
$35Services₩41,500서비스Q: How can one find a Secret Societies location?-
Secret Societies 위치는 어떻게 찾을 수 있습니까?
A: By using the digital application of the Secret Societies system, customers can filter their search according to their preferred location, time availability as well as the type of the products and services in need. The goal is to use the digital application as an all encompassing database of all active Secret Societies businesses in the city.-
Secret Societies의 어플리케이션을 통해 고객들이 필요로 하는 상품을 선호하는 위치, 시간에 따라 필터링할 수 있습니다. 어플리케이션의 목표는 도시에 있는 모든 Secret Societies 사업체를 포괄하는 데이터베이스로 사용되는 것입니다.GRANDPA’S
스케이트보드 가게
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WOODEN TOY
나무 장난감
$50Products₩60,000제품Q: How can a small business create resiliency for their offered products?-
사업자는 어떻게 사업을 안정적으로 성장 시킬 수 있습니까?
A: The digital application can have many options that contain additional services useful to the small businesses. Among them, there can be a live broadcast option with which a small business can connect with their potential customers through videos, live chat, and live demonstration. As a result, this digital connection and further on the physical interaction between a local entrepreneur and their customers represent the resiliency that a business needs to thrive in complex and competitive urban marketplaces.-
디지털 어플리케이션에는 사업자에게 유용한 여러가지 추가 서비스가 포함할 수 있습니다. 어플리케이션은 사업자가 비디오, 라이브 채팅, 라이브 데모를 통해 잠재 고객과 연결될 수 있는 서비스를 포함 할 수 있습니다. 경쟁적인 시장에서, 이러한 온라인 상 고객 유치 통해 사업자가 안정적으로 성장 할 수 있게 합니다.WOODEN TOY
나무 장난감
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T-SHIRT
티셔츠
$20Products₩25,000제품Q: What kind of small business does the Secret Societies system serve?-
Secret Societies는 어떤 종류의 사업자를 지원합니까?
A: Secret Societies resembles a club that includes all small entrepreneurs in the city that have an idea and that want to implement it in their neighbourhood. From a vintage T-shirt reseller to a stamp collector, the system can be adapted for any sort of products that can interest the public within an urban area.-
Secret Societies는 모든 사업자들의 비지니스 아이디어를 실현 하고 공유 할 수 있게 도와주는 지역모임과 비슷합니다. 빈티지 티셔츠 리셀러에서 우표 수집가에 이르기까지 Secret Societies는 지역에서 관심을 끌 수 있는 모든 종류의 제품에 적용될 수 있습니다.T-SHIRT
티셔츠
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HANDSOAP
비누 모음
$15Products₩18,000제품Q: How is the dual physical and digital system designed to help small businesses in cities?-
사업자들을 돕기 위해 어떻게 오프라인 시스템과 온라인 시스템이 설계되었습니까?
A: On the one hand, small businesses can rent a vending cart temporarily in an urban location of their choosing. On the other hand, interested customers can communicate with the small businesses via a mobile application. The goal is not only to locate the rented vending cart digitally, but to be informed about all the products and services offered by an establishment online and offline.-
사업자들은 선호하는 지역에서 일시적으로 자판기 카트를 빌릴 수 있습니다. 그리고 관심 있는 고객은 모바일 애플리케이션을 통해 사업자와 소통 할 수 있습니다. Secret Societies의 목표는 대여한 자판기 카트의 위치를 온라인으로로 파악하는 것뿐만 아니라 온라인과 오프라인에서 제공하는 모든 제품과 서비스에 대해 알리는 것입니다.HANDSOAP
비누 모음
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MOONCAKE
송편
$32Products₩37,800제품Q: Is Secret Societies an idea that can be culturally specific to a city?-
Secret Societies는 특정 도시의 문화를 반영 할 수 있습니까?
A: Let’s take the example of the city of Hong Kong where every year the Mid-autumn festival creates high demand for mooncakes products. The Secret Societies system can take into consideration these particular festivities and make them into a series of digital-physical events in parallel to the traditional celebration of the festival throughout the city at locations wherein the existing as well as potential demand for mooncakes are going to benefit small businesses offering mooncake products.-
매년 중추절 기간 (중국의 추석) 월병으로 높은 수익을 창출하는 홍콩의 예를 들어봅시다. Secret Societies 시스템은 이러한 명절기간을 고려하여, 도시 전체에 잠재적 월병 수요를 파악하고 사업자들이 혜택을 받을 수 있게 합니다.MOONCAKE
송편
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MINIBUS SIGN
미니버스 간판
$25Services₩30,000서비스Q: How is the resiliency of small businesses addressed by the Secret Societies system?-
Secret Societies는 중소기업의 회복능력에 어떻게 관여합니까?
A: The Secret Societies idea offers business owners the flexibility to operate their shops according to a strategy based on the supply and demand data of a location. In expensive and competitive market places, the system will allow the owners to choose their vending cart location and at a time that remains favourable to the products and services offered. There is no long-term commitment to a particular place and time slot, but a complete adherement to the overall system.-
Secret Societies는 공급과 수요 정보에 기반한 장소에서 가게를 운영할 수 있는 유연성을 제공합니다. 경쟁이 치열한 시장에서, 이 시스템은 사업자들이 제공하는 제품과 서비스에 유리한 시기에 자판기 카트의 위치를 특정 장소와 기간의 제약없이 선택할 수 있게 해줍니다.MINIBUS SIGN
미니버스 간판
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BARBERSHOP
이발소
$120Services₩140,000서비스Q: How does a Secret Societies entrepreneur determine the best city location to operate their business?-
Secret Societies는 사업을 운영하기에 가장 좋은 위치를 어떻게 결정합니까?
A: By combining past revenue data, customer booking history and real-time foot traffic counts, the Secret Societies digital platform creates an algorithm that can predict the earning potential of a location with which a small business owner can consult to choose their ideal vending cart location.-
Secret Societies 디지털 플랫폼은 과거의 수익, 고객 예약 내역 및 실시간 유동인구수를 결합하여 사업자가 이상적으로 수익을 창출 할 수 있는 자판기 카트 위치를 선택할 수 있는 알고리즘을 만듭니다.BARBERSHOP
이발소
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SNEAKERS
운동화
$18Products₩21,200제품Q: How to maintain the growth of your customer base on the Secret Societies platform?-
Secret Societies 플랫폼에서 고객 기반 성장을 유지하는 방법은 무엇입니까?
A: While the Secret Societies system was created with the idea that face to face interactions are needed to create resiliency for small businesses in the urban centres, the digital side of the system was designed to facilitate that communication. The idea is to create a continuum to the face to face interactions through the digital application. The customer can always start the conversation by using the digital messaging system, but the products sold will always be collected at a physical vending cart.-
Secret Societies 시스템은 도시 중심부의 사업자들이 안전하게 수입을 창출하기 위해선 대면적 상호방식이 필요하다는 아이디어로 만들어졌습니다. 시스템의 디지털 측면은 이러한 의사소통을 용이하게 하기 위해 설계되었습니다. 고객은 어느 때나 디지털 메시지 시스템을 사용하여 소통을 할 수 있지만, 판매되는 제품은 자판 카트에서만 찾을 수 있습니다.SNEAKERS
운동화
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NECKLACE
목걸이
$26Products₩30,700제품Q: Is the digital side of the Secret Societies platform different from any existing platforms?-
Secret Societies 플랫폼의 기존 다른 플랫폼과 어떻게 다른가요?
A: No, the overall Secret Societies system does not intend to reinvent any software or hardware required to operate a business in the city. Instead, it learns from existing structures and reorganizes them to respond to the idea of resiliency. The digital platform is as much a social media network as an analytical tool. By combining these functions, it creates agency for small businesses to operate flexibly within complex urban economic environments.-
Secret Societies는 기존의 다른 플레폼과 크게 다르지 않습니다. 다만, 기존 구조에서 학습하고 재구성하여 사업의 안정성을 높입니다. 디지털 플랫폼은 분석 도구인 동시에 소셜 미디어 네트워크입니다. 이 모든 기능을 결합함으로써, 사업자들이 경쟁력 있고 탄력적으로 사업을 운영할 수 있는 환경을 만듭니다.NECKLACE
목걸이
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Secret Societies can come in many forms and it can be adopted in various urban centres, but its physical-digital ecosystem is designed to empower local small businesses and urban consumers.-
Secret Societies는 다양한 형태로 제공될 수 있고 도심 속 많은 곳에서 사용될 수 있지만 디지털 에코시스템 자체는 특히 현지 소규모 비즈니스들과 소비자들에게 맞추어 사용할 수 있도록 설계되었습니다.
SEOULSeoul Time Loading ...
HONG KONGHong Kong Time Loading ...
BURGASBurgas Time Loading ...
MONTRÉALMontreal Time Loading ... -
The precarious reality for small businesses in cities across the world results from their lack of stepping ground in competitive urban marketplaces. Although these independent entities are essential to the enrichment of urban life, and they contribute significantly to the social-economic diversity of neighborhoods, their obsolete business model presents an inflexible way of functioning in a world that is on the contrary seeking flexible commitments.-
전 세계 도시에 있는 소규모 비즈니스의 불안정한 현실은 경쟁이 치열한 도시 시장에서 제대로 된 발판을 마련하지 못하는 데서 비롯됩니다. 이러한 개인 사업체들은 도시 생활의 풍요로움에 필수적이며 경제적인 방면에서 공동체의 다양성에 크게 기여하기도 하지만, 반대로 그들의 구식 비즈니스 모델은 발 빠른 변화를 추구하는 현대 사회에서 융통성 없는 방향으로 흘러가도록 하기도 합니다.
For that reason, this project seeks to create a combined physical and digital platform called Secret Societies to empower small businesses in cities by removing the financial risks and obligations of entrepreneurs to costly monthly rental fees as well as to an unprofitable and inflexible operating schedule.-
이러한 이유로 이 프로젝트는 비용이 많이 드는 월 임대료뿐만 아니라 수익성 및 융통성 없는 운영에 대한 개인사업자의 재정적 부담과 의무를 제거함으로써 각각 개인 사업장에 맞추어 사용할 수 있는, 실체와 디지털이 결합된 플랫폼 Secret Societies을 만들려고 합니다.
Instead, it provides a low-cost flexible solution for business making in a complex urban environment by formalizing a system of rentable mobile vending carts fittingly designed for the street parking of a city and managed through digital data collected from a smartphone application shared among a diverse community of ingenious urban entrepreneurs.-
대신, 다양한 사람들이 공유하는 스마트폰 앱에서 수집된 디지털 데이터를 통해 관리되고 노상 주차에 적합하게 설계된, 대여 가능한 모바일 자판기 시스템을 공식화하여 복잡한 도시 환경에서의 소규모 비즈니스를 위한 저비용의 발 빠른 해결책을 제공할 예정입니다.
Secret Societies was realized with the
generous support of the following sponsors:
generous support of the following sponsors:
Acknowledgement
The Secret Societies has been a team effort composed with talented individuals situated in more than 8 cities across 3 continents.
Therefore, we would like to thank everyone involved in this project throughout the last 14 months of discussion, design, preparation, and fabrication.
First, we would like to thank the Seoul Biennale of Architecture and Urbanism and the Municipal Government of Seoul to give naïvepeople.design the opportunity to take part in this international event.
We also want to express our gratitude to the Design Trust in Hong Kong and the University of Toronto John H. Daniels Faculty of Architecture, Landscape, and Design for their generous support and their overall belief in young talents like ourselves.
We want to thank our initial design team which included the brillant minds of Abubakr Bajaman and Mariya Krasteva for helping us win this project in the midst of a global pandemic.
We also want to thank our team in Seoul including the organizational talent of our manager Yena Ku and the magical hands of our builder Sungjin Jang for their valiant effort throughout the past three months on site.
We also would like to show appreciation for our UX Designer Tinnei Pang who has been an inspiration in teaching us about the digitalization of an architectural idea.
Additionally, there were many mentors and peers that were involved in innumerable late night conversations that have helped to shape the Secret Socieites identity. We want to thus thank Ericka Song, Danna Lei, Duc Anh (Ace) Nguyen, José Nuno Oliveira Fernandes and Peter Sealy.
Lastly, Secret Societies is the result of a fruitful collaboration between Yi Ran Weng and Felix Chun Lam, two classmates, two friends, and mostly importantly, two design partners who are proudly presenting to you the second built project of their joint effort naïvepeople.design at the beginning of their young career.
Yours truly,
Yi Ran Weng & Felix Chun Lam
The Secret Societies has been a team effort composed with talented individuals situated in more than 8 cities across 3 continents.
Therefore, we would like to thank everyone involved in this project throughout the last 14 months of discussion, design, preparation, and fabrication.
First, we would like to thank the Seoul Biennale of Architecture and Urbanism and the Municipal Government of Seoul to give naïvepeople.design the opportunity to take part in this international event.
We also want to express our gratitude to the Design Trust in Hong Kong and the University of Toronto John H. Daniels Faculty of Architecture, Landscape, and Design for their generous support and their overall belief in young talents like ourselves.
We want to thank our initial design team which included the brillant minds of Abubakr Bajaman and Mariya Krasteva for helping us win this project in the midst of a global pandemic.
We also want to thank our team in Seoul including the organizational talent of our manager Yena Ku and the magical hands of our builder Sungjin Jang for their valiant effort throughout the past three months on site.
We also would like to show appreciation for our UX Designer Tinnei Pang who has been an inspiration in teaching us about the digitalization of an architectural idea.
Additionally, there were many mentors and peers that were involved in innumerable late night conversations that have helped to shape the Secret Socieites identity. We want to thus thank Ericka Song, Danna Lei, Duc Anh (Ace) Nguyen, José Nuno Oliveira Fernandes and Peter Sealy.
Lastly, Secret Societies is the result of a fruitful collaboration between Yi Ran Weng and Felix Chun Lam, two classmates, two friends, and mostly importantly, two design partners who are proudly presenting to you the second built project of their joint effort naïvepeople.design at the beginning of their young career.
Yours truly,
Yi Ran Weng & Felix Chun Lam
Secret Societies is supported by Design Trust Seed Grant
Design Trust provides funding support to the project only and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of Design Trust.
Design Trust provides funding support to the project only and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of Design Trust.